On May 7, 2020
Messaging apps have hit the ground running since the first was released in 2014, quickly becoming many of the most widely used smartphone apps in the world. In fact, eMarketer reports that there were 2.52B mobile messaging app users worldwide in 2019. That same report found that not only do 87.1% of smartphone users globally use at least one mobile messaging app, but that this number is expected to increase to 90.1% by 2023.
According to a Business Insider report, consumers have been using the main four messaging apps — Facebook Messenger, WhatsApp, WeChat, and Viber — more frequently than the main four social networks — Facebook, Twitter, Instagram, and LinkedIn — since 2015. Even more impressive, Statista reports that, as of October 2019, 1.6 billion users were accessing WhatsApp messenger on a monthly basis, and that WhatsApp Status, the WhatsApp equivalent to Instagram stories, has over 500M daily active users worldwide.
When it comes to integrating eCommerce and messaging apps, chatbots are more than just computer programs — they’re a way to create helpful, enjoyable shopping experiences for buyers. Customers today recognize the usefulness of this technology and are ready to integrate bots into their online shopping. In fact, according to a Grand View Research report, the global chatbot market is expected to reach $1.23 billion by 2025 with a compounding annual growth rate of 24.3%.
Reaching customers where they spend their time keeps your brand visible and opens the door to increased purchasing opportunities. Reaching those same customers using state-of-the-art chatbots keeps that door open 24/7.
It’s become increasingly clear that customers are ready and willing to complete purchases through messaging apps. Hubspot reports that, not only are 71% of users willing to receive customer service through a messaging app, but 47% of users are open to purchasing items through a bot. Research by Retail Dive found that, when given a choice, some 26 percent of respondents reported preferring to communicate with a business via messaging or chatbot, with that number growing to 37 percent when taking only millennials into account.
Chatbots create an opportunity to cultivate meaningful customer conversations within messaging apps without having to overhaul your entire sales team. Schedule a demo with our team today to learn how conversational marketing can help you reach key customers by tapping into this exponential growth.